Ok so at the NYC Ad Week last week, Yahoo decided to showcase it's new branding.
I'm excited to see how this goes and HOPE TO GOD they bring it to Canada to save their current ad campaign. Reason being:
MSN.ca recently released it's newest branding to the Canadian Market- a spin on the MSN butterfly...
Although I think lots of consumers out there were still go with their homepage choices, and their regular browsing habits - thinking about portals as a brand of choice does say alot about how publishers believe consumers navigate the interwebs.
Any way you look at it tho - it sure as hell beats out this overly weird creature thing they put into the world!
Hey Yahoo! I know you're targeting women and all - but a lil purple dreadlock thing giving you fashion and cooking advice? Come on - let's get a lil deeper...
I'm excited to see how this goes and HOPE TO GOD they bring it to Canada to save their current ad campaign. Reason being:
MSN.ca recently released it's newest branding to the Canadian Market- a spin on the MSN butterfly...
Although I think lots of consumers out there were still go with their homepage choices, and their regular browsing habits - thinking about portals as a brand of choice does say alot about how publishers believe consumers navigate the interwebs.
Any way you look at it tho - it sure as hell beats out this overly weird creature thing they put into the world!
Hey Yahoo! I know you're targeting women and all - but a lil purple dreadlock thing giving you fashion and cooking advice? Come on - let's get a lil deeper...
And is is just me or did you spot a subliminal message in the Yahoo Branding video?
GOOGLE?
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