I worked in the industry for 4 yrs selling and buying , and I was good at it (or so i think...lol). I learned what makes ppl buy, what they think when they try the stuff on - and how to deliver on expectations of what ppl think clothes bring them. Very interesting - I ended up writing a research paper on the stuff in university ;) but that was a while ago.
All that to say that I learned the ropes and that it sticks with you.
That's why, when i see ads for high end clothing and goods, I go ape ish*t.
Not for the products themselves, but for what the ads are trying to communicate to the target market.
Now, this is my most recent ad fetish: Sean Connery and Louis Vuitton.
Is there any better spokesperson to have signed to this campaign?
I know it's not the most recent ad campaign - but take a look at what it's saying.
His pants are still wet from the beach, the bag's clearly wet with salt water too. He doesn't care - he's looking off into the distance. He just so happens to be carrying a $4K duffle and a $7k watch. He's (as we'd say in the east end of montreal) "all worried".
He's Sean effing Connery.
Selling leather goods.
In Wired magazine.
Now I want the duffle - and the hat.
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