Montreal Coalition for Cube - Strategy pt. 1

Ok so I know I’ve been working on the Montreal Coalition for Cube for a while now…it’s kindof hard to work this out when you work in a service-industry job…clients always come first (its like it's a part of my DNA...lol).

So I try to do my personal stuff during my lunch…which happens (unfortunately) at sporadic times during the day. Sometimes my lunches are taken up by publishers…or worse…work-work at my desk while I just-so-happen to eat…I know, it’s horrible.

I should try to walk away from my work for a couple of minutes…right? Wrong. The job needs to get did...lol

The truth is; I feel bad about even writing this blog post.
Anyways – moving on – not going 2 feel guilty here…

Here are the first members of the Montreal Coalition for Cube. For the time being, the coalition exists as a reference for people to vote for on a daily basis.

The way i see it, If we all vote for one another, it’ll drive our posts up higher and higher. And I feel strongly that simply on a mathematical basis – this is going to help us win the competition.

So – massive shout out to the boys below (and hopefully a couple of girls too)

@phlop is at http://www.hypercube.ca/en/Canvas.aspx?id=625ce29f-63f3-478c-98af-03840b6f580f&lang=en

@jeanaymeri lives here http://www.hypercube.ca/en/Canvas.aspx?id=f3b976ef-edf9-4cc2-8d03-b54fd4244129&lang=en

@mduchesneau is at http://www.hypercube.ca/en/Canvas.aspx?id=cf1b5985-6a74-47e9-b7ff-38be603c4221&lang=en

@joeyvesh13 is at http://www.hypercube.ca/en/Canvas.aspx?id=f9858365-f748-434c-b718-5d71c92bc7ce&lang=en

@triplezero7 is at http://www.hypercube.ca/en/Canvas.aspx?id=c5c36f4b-e3b0-49d9-9220-b79b28318be5&lang=en

@mindofchester is at http://thehypercube.ca/en/Canvas.aspx?id=dcf05cf9-f43f-431f-a14b-d0b57598ec3c&lang=en

Corrine P is at http://tr.im/CUBE4copaco

In the meantime, VOTE.
And VOTE everyday – for the ppl listed above! Oh and me too.

Thanks everyone,
P

Facebook Manners

My Fav. is #3 and the fact that "timmy is a communist" in Rule #5
Shout-Out to YourTango.com for the vid's production

CUBE CUBE CUBE CUBE...i'm going nuts on all 6 sides!

Ok so i'm done my work at the office at 7pm on a friday and i'm still here...trying to win a brand new car...

So i've gone onto all kinds of forums, posted a whole bunch of links to ppl who'd be interested in cubes....and i'm hoping i'm going to get my work out there.

Problem is: My work's not the best.
I don't have my laptop working anymore...and i dont have photoshop at work.
I'm in the shitter.

I do however have my personality and my friends.


Here's some of the scary stuff...


HYPERCUBE AUDITION
The hypercube competition is an online audition to find 50 people who best personify the cube brand – and award them a Nissan cube
Up to 600 candidates will be selected to express themselves through an online ‘canvas’, showing their talents, skills, characteristics that make them cube worthy (“Auditions”)

Individuals will be able to set up a profile within hypercube.ca and post their own video, images, photos, audio, documents, open text. They will also be able to link to existing content on the web that belongs to them (sites, files) and their social media profiles (Facebook, Myspace etc.)

Peer rating will be available for each Audition and will be a component in the judging process. One (1) vote per profile per person/e-mail address per day will be in effect.

Content/updates will not go directly to live site. Moderator will review and approve within a maximum of 24 hours. Participants will be able to preview their profile page in a staging environment.

Auditions will be continually monitored by Sponsor for appropriate content
Artistic freedom welcomed, gratuitous violence, sex, nudity, coarse language etc will be grounds for removal at Sponsor’s discretion

Media support will include online/social media

Top Auditions, as determined by the moderator in its sole discretion, may be chosen to be promoted for viewing in the “["Featured Profile]” section of the website. Sponsor reserves the right to display some or all of the Auditions in any manner it deems fit.

Public Voting: The public will vote from amongst all Auditions posted on the Website between April 16th , 2009 at 11:59 AM ET and May 15th , 2009 at 12:01 PM ET (the “Voting Period”).

A vote will be logged by indicating you like a profile by clicking a button on the individual's audition profile. Voters can vote once per audition profile, per day and will be required to enter their name and email to do so. Use of any automated, script, macro or robotic program to submit votes will result in the nullification of votes deemed to have been generated by these sources.

THE JUDGING PROCESS
From the Audition Finalists, a panel of independent judges representative of the cube persona will select 50 people who will receive a 2009 Nissan cube.

Starting on or about May 20th, 2009 and finishing no later than May 29th, 2009, fifty (50) Prize Winners will be selected by the Competition judges (with input from online peer voting, to be carried out by visitors to the hypercube.ca web site) who will decide who wins a Nissan cube. In order to vote, visitors must sign on and register at the hypercube.ca website during the voting period.

The Prize Winners will be decided based on the following criteria, weighted equally:
(a) Uniqueness -- Paolo's nervous bout this...not many tools to make pretty things
(b) Creativity -- I know i'm original and creative, but my tools are lacking.
(c) Personality -- Hells yes. I totally have a cube personality.
(d) Enthusiasm -- Ok, winning on this (except for my scary outlook on points a & b - lol)
(e) Survey Responses -- Checked and noted.
(f) Peer Voting Results -- Need help on this.

In e event of a tie, the highest score on Peer Voting Results will be used to determine the Prize Winner.


So now that you know....what do you think?
Any thoughts????
HELP ME! My profiles over here....if you haven't voted today...vote!
I'll try to give you a ride in my pimped out mp3-blasting cube!

http://bit.ly/m8ggM

The Coalition for Cube - Montreal

So i found out today I made the top 500 for the hypercube contest.
http://www.hypercube.ca/

I'm going to be voted on for a period of time, and have to come up with these mood boards that describe me. I'm also going to have to get my friends to vote... which as a marketer, i'm kindof worried about with regards to peevin' off the ppl i get along with online.

So i'm forming the Coalition for Cube - or something like that....
I'm going to try to get all the Montreal people who've made the top 500 cubists to join together so that we can gain strength in numbers. There's no rule saying the 50 cubes can't all go to montreal - and think about how easy it'd be to fulfil for Nissan....shipping and handling all goes towards the same province...hell, the same truck/train shipment (or however you ship in cubes...i'd like to think they flew in on some kind of cosmic riff - but that's just me).

Anyways Montreal Cubists - lemme know where you're at and whether you're interested.
It's an open-source contest, so i'm thinking of an open-source strategy.

Lemme know if u want in.
-P

Great article on LinkBizKits

After several discussions, one of my friends decided to post his frustration with the IAB of Canada.

Amazing thoughts.

http://www.linkbizkits.com/2009/04/09/iab-standards-or-answering-to-the-lowest-common-denominator/

You know you've been multi-touching everything when...

Imagine doing this all the time...


Multitouch Subway Map from Ironic Sans on Vimeo.

Maximize your time spent LiveBlogging with Flutter

140 characters is too time consuming.
And once u get alot of them, well then - you're in trouble.

Flutter is the answer to all of that. Not like Twitter - with tweetdeck where u need a computer or an iphone or a cell phone to get ur liveblogging across.

With Flutter glasses, and Flutter predictive blogging... its totally going to takeover the world.




So go forth and Flutter.
I'm Paolo Pazzia and I've approved this Message.

I want one.

Wouldn't it be amazing if you could get an apartment with one of these systems in it?
It'd be even better if everytime you used it, you'd get the same hardcore emotional soundtrack playing in the background!


GUTEN TOUCH from Multitouch Barcelona on Vimeo.

Makes me want to do some lip dubbing

I got asked this by my president the other day. She said - "Paolo, c'est quoi du Lip Dub?"

I compared it to Lip Synching - which is one thing i do all the time at work to spare my coworkers the sound of my singing voice.

But if you're going lip synch and act completely retarded, you might as well put it to the original soundtrack, right? I mean, come on - look how cool these ppl are.

She Blinded Me With Science! (WIRED PartyDub) from NonSociety on Vimeo.

Random Stupidity at the Office

Paolo attempts at getting a buzz from chugging hot coffee on 12seconds.tv

So I'm Apparently not supposed to swear on this blog...

I won't swear, but i thought this was completely fitting of the blog.

http://store.effingcards.com/product/you-an-effing-geek

Greeting cards that say "You're an Effing Geek"

I want a pack.

Trouble with Trump

Ok, so tonight I watched the Celebrity Apprentice.
A show I once wished to be on, is a show I no longer want to watch.

Why?
Donald Trump today fired two innocent people. Chloe Kardashian and TBaz.
Why? Two completely non-task related reasons.

Chloe got fired *spoiler alert* because...she had a DUI on record that Donald Trump didn't know about ahead of time (and consequently, ended up having to take the better part of a recording day off to follow some DUI course...the episode prior). TBaz on the other hand, got fired because she voluntarily went in to the boardroom. So two perfectly legit people get let go (not because of downsizing, or the recession, or things we're used to hearing about ppl being let go - because Trump makes it personal).

The first reason 2 ppl got fired - the reason for putting them there in the first place: was the brief.
Get this brief: "create a viral video for All brand detergents"
Upon interviewing the clients - the teams find out the TM's a "woman with kids" 25+
No psychographics, no attitudes (shown on tv at least), nothing really worthy of a creative or Marketing brief other than the fact that Perez was going to rate it along with the All brand team.

Worst part: All claims everyone failed. It's not on brand, it's not safe enough, it's not catering to the TM. It`s too vulgar....etc.

Who says everyone failed? Maybe All failed?
Anyone ever think of that? Thoughts on that Mr. Trump?

Next time you're going to feed teams like that to the wolves, you should stand up for the people who are giving you a show in the first place (and no, that's not the advertiser) and mention that the brief was a little less than clean.

At an advertising agency, it`s often the job of client services team to digest a brief and properly synthesize it for the agency`s resources. In this case, there is no CS team. There is however, a production team handling the advertiser`s dollars. Where`s the filter there? Who`s going to tell All that making a 'viral video' for the sake of having a viral video isn't the right reason to be making a video in the first place.

It`s just like clients wanting to get into social media, or onto facebook, or use twitter - for the sake of using this new and talk-worthy tool people are talking about.
Did anyone bother to ask WHY? No. Why? (see, i just did it there - it's easy)
Because somewhere, someone took the money and ran.
In this case, you end up with a failed brief, 2 less wannabe apprentices, and a client that can`t do anything with the material the teams produced.
In the real world, it could be much much worse.

So please everyone - think before you brief.

This is friggin scary.

Ok, we did it. @CatherineBarry and I have bought our first domain name.
Why do I feel like why just bought a friggin house?

Think of it...
We both live online.
So it must be our house.

Welcome to our home.
Anyone know of some good contractors we can hire to make this place look a little better?
I kindof like the sleek modern look, but this whole Blogger generic blog template is kindof cookie-cutter.

Let me know.
Oh - and it'd also be nice to have Cat's profile up here on the side too.

Hmm...the things we do for our homes.