I'm a massive fan of uplifting ads.
Not such a fan of the olympics ads alot of advertisers put out there.
But this one got me all tingly.
Coke Canada gets it right.
Wait for the copy at the end.
Anyone ask themselves any of these questions:
How long the product got featured for?
Where the "sexy" pour shots were?
How they didn't use the word refreshing?
Why they featured a damaged coke can?
No?
Well that's why it works.
Its sick.
You know it.
Props to the agency who worked it out.
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