You mean it's not about using 2 iPhones?

iPhone's new OS 4 Multitasking functionality has been getting some pretty decent reviews so far. 

I wonder how much it'll help change how consumers leverage their mobile utilities (read: iPhone habits).

Perhaps more importantly for me: how it'll change how advertisers are able to reach out to consumers with their brand messages. Time to rope-in Apple's new tablet advertising platform iAd...

OR - if you've had the misfortune of getting caught with me while I'm uninterested: how it'll affect my iPhone addiction....

Ahh technology - how i love/hate you.