What's with all the RANDOS tryin' to friend me?
Checkin off the grid like Tiger woods be.
Genius guys....just Genius.
Shout out to Dave for this...effin awesome find.
What's with all the RANDOS tryin' to friend me?
Checkin off the grid like Tiger woods be.
Genius guys....just Genius.
Shout out to Dave for this...effin awesome find.

And as such, I've taken liking to a recent video that has crossed my twitter feed.
It's probably one of the better vids preaching Canadian pride, and here it is for your enjoyment.
Oh...Canada!

I wanted to share this with you.
I came across is shortly after it was published on slideshare, and I really connected with the content.
I think it's a great discussion to be having with media and strategy departments (or agencies) when people have hard times defining the boundaries of their respective departments or agencies.
I'd love to get your thoughts on this.
I'm a massive fan of uplifting ads.
Not such a fan of the olympics ads alot of advertisers put out there.
But this one got me all tingly.
Coke Canada gets it right.
Wait for the copy at the end.
Anyone ask themselves any of these questions:
How long the product got featured for?
Where the "sexy" pour shots were?
How they didn't use the word refreshing?
Why they featured a damaged coke can?
No?
Well that's why it works.
Its sick.
You know it.
Props to the agency who worked it out.