February 26, 2010

Put yo hands in the air, if you'ze a Mayor!

What's with all the RANDOS tryin' to friend me?

Checkin off the grid like Tiger woods be.

Genius guys....just Genius.

Shout out to Dave for this...effin awesome find.

February 12, 2010

Oh, Canada?

For anyone who didn't know - http://www.moderndaygeeks.com/ is a CANADIAN owned and operated blog, run by 2 native Montrealers (wherever we just so happen to be is irrelevant - lol).

I just wanted to highlight the fact, on the opening day of the Vancouver 2010 winter games, that Cat and I are DAMN PROUD to be Canadians.



And as such, I've taken liking to a recent video that has crossed my twitter feed.

It's probably one of the better vids preaching Canadian pride, and here it is for your enjoyment.

Oh...Canada!



February 11, 2010

How Hot are you?

I don't think anyone has a doubt that geo-localisation is the hot topic of the moment. With all these apps coming out, one has to wonder what add-ons will get creative with the services.

As a avid Foursquare user, I'm particularly interested in observing how this highly addictive app will be both monetized and extended.
I just recently came across Where do you go is which is an interesting add-on that aggregates your social mobile locations to create a heat map.

Here's mine:



In the words of Paris Hilton, that's hot.

The Buzz about Checking in

Ahh Geo-Location services.

This week's Google Buzz release has Gmail subscribers in a tizzle about what the hell happened to their Gmail accounts.



But it's been a while coming. Ever since Google released latitude....I've quit dreamin of the day where i could stalk the living hell out my girlfriend....and have actually started doing it.

I'm kidding - but that's only because I don't have a girlfriend....jk



But all this got me thinking about check-ins and geo-location services.



Apps like Buzz and Foursquare should really NOT have ppl checking in at their homes.

I mean, do I really want to accidentally know where you live, and that you're the mayor of your apartment building? Maybe you'd care that the 5,000 other people on foursquare or Buzz around you now know where you live? Oh yeah, and now that they're following you, they also know when you're not home...genius.



I was goin about my business this AM, scoping out the Buzz Map around my house, and I found out my neighbor's working in digital media. Whadya know. Creepy/Weird.



Also - who the hell checks in at Costco?

Mayor of costco = mayor of wasting 3g bandwidth.



So guys - take it easy on the checking in.



Nobody wants to know you got your lacoste shirt at winners.


February 09, 2010

Connections Planning

I wanted to share this with you.

I came across is shortly after it was published on slideshare, and I really connected with the content.

I think it's a great discussion to be having with media and strategy departments (or agencies) when people have hard times defining the boundaries of their respective departments or agencies.

I'd love to get your thoughts on this.

February 03, 2010

Wait for the copy...

I'm a massive fan of uplifting ads.

Not such a fan of the olympics ads alot of advertisers put out there.

But this one got me all tingly.

Coke Canada gets it right.
Wait for the copy at the end.

Anyone ask themselves any of these questions:

How long the product got featured for?
Where the "sexy" pour shots were?
How they didn't use the word refreshing?
Why they featured a damaged coke can?

No?
Well that's why it works.

Its sick.
You know it.
Props to the agency who worked it out.