June 14, 2010

June 03, 2010

ITS AD AWARDS SEASON!!!!

Ok so I just came across this great video for a Durex campaign. Love the idea - but could this get any more complicated?
And if i was a 21 yr old guy (note: im not that far off) with an iPhone, would i really want to download this application just to make my phone rub up against someone else's iPhone?

Great linearity to the campaign, wonder if it was adopted by the target market.
Good job on wasting clients dollars if it didn't!


LETS FOCUS ON MOVING THE NEEDLE PLEASE!